Dressgate: If you saw THAT dress as white your brain was working overtime The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example 10 years ago, this dress was posted on social media causing a viral debate on whether it was blue and black or white and gold. The phenomenon revealed differences in human color Internet debates that blue dress (it is blue, right?) The Seattle Times The Dress of viral internet fame. Actual colour black and blue on the Download Scientific Diagram