Why did some people see a gold and white dress? Our Brain This explains how the blue black white gold dress illusion was possible. But it doesn't explain why some people saw it one way and some saw it the other, and no one seemed to see The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example How to Style a Floral Shift Dress The Blue Hydrangeas A Petite Fashion and Lifestyle Blog This Might Explain Why That Dress Looks Blue And Black, And White And Gold