News New E Cigs Get Around Regulations Public Policy Institute US FDA marketing denial of menthol vapes hailed Exclusive Reynolds American Introduces Fruity VapesMinus the Nicotine WSJ SBX Vapes: Attorney Legal Review of FDA and State Regulations Fruit flavored vapes just cleared a major hurdle with the FDA. The Food and Drug Administration authorizing the marketing of fruit flavored e cigarettes, marking the first time it has approved this category of vaping