The FDA Just Approved Juul's E Cigarettes. Does That Make Altria Stock a Buy Here? Juul e cigarettes officially banned in the US The Independent The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, Meet Juul the Marlboro of e cigarettes that comes in creme brulee flavour Health & wellbeing The Guardian The FDA's Juul Ban May Not be a Pure Public Health Triumph